The $4,997 Kitchen Sink
of Money Making Ads
Dear Marketing Friend,
You may never need most of these 4,994 winning ads.
But I’m going to give you ALL of them anyway… every last one.
Because your next MILLION DOLLAR IDEA is among them… waiting for you to come forward and claim it.
Maybe not tomorrow… or even next month… but you’ll know it when you see it. And that first million dollar idea is just the beginning.
In short, I’m going to hand you the BIGGEST money making advantage for driving response at will!
I claim no genius for it — just dogged determination in tracking down the world’s winningest advertising — and the most powerful response boosting secrets known to man.
It’s called the Kitchen Sink of Ads… and it will do nothing less than SET YOU UP FOR LIFE!
More about how in a moment.
But first… the obvious question…
Why am I giving you a $4,997 product absolutely FREE?
First off, this value is NO marketing mumbo jumbo. I’ve invested over $1MM to compile these swipes… and I continue to spend small fortunes each year to STAY in the loop.
Here’s the reason I’m handing you this treasure trove on a silver platter… with one small catch.
Besides being a long-time, valued customer… I noticed you didn’t take me up on my membership offer earlier this year.
…Maybe you missed it.
…Maybe the timing wasn’t right.
…Perhaps, the pot wasn’t sweet enough.
Or maybe I failed to convey the LIFETIME value of more good advertising ideas than any sane man or woman can ever use.
But the bottom line today is this…
I’m giving you the ultimate COPYWRITING ASSET — which has sold for as much as $10,000 — absolutely FREE.
(No, I’d never dare make a careless claim I couldn’t back up in a heartbeat… but I’m not tacky enough to post a screenshot either).
The reason is a simple as it is practical.
I’d like you to try, The Advertising Money Machine: Case Studies in Cash Creation… 100% risk free.
Here’s some of what awaits you in your Titanium Level membership. This and MUCH more is yours as soon as you activate your membership.
You’re about to become privy to…
Secrets most marketers and copywriters
will NEVER know!
“H-Bomb on Paper” response booster. Looking for NEW response boosting ideas for your ads? This one’s got the POWER of an H-Bomb.
MAGIC subject line from quarter BILLION dollar company… yanks response from ANY List. So good it was turned into a direct mail package.
SNEAKY subscription selling secrets. An IRRESISTIBLE offer that’s 100% above board… yet wrings out every last ounce of response.
The BIG bookalog that launched a thousand copywriting careers. A 21st Century direct mail list topper for POWER product positioning.
YOUR biggest copywriting BREAKTHROUGH of 2019? The response boosting power of this “late in life” copywriting secret may ASTOUND you… whether you’re doing a direct mail drop to a million… or an email blast to 500. 26-page PDF.
A Tale of Two Ads: one a breakthrough… one a swipe gone off the rails. Inside: a “response rocket” you’ll wonder how you lived without.
AMAZING MONEY making tales from the world’s greatest story seller. 40 pages of the hardest pulling story ads EVER run.
The headline they STOLE from Clayton Makepeace… he stole it too. This HOT headline’s here for the long haul… and the reason why it’s so effective.
The most DANGEROUS ad in history? This advertiser got NAILED by the FTC for a $61 million judgement. Yet… this ad will teach you more about MONEY MAKING proof elements than anything else you’ll ever see.
World’s greatest AFFILIATE marketing model? Some things are too good to share… but here it is. An EVERGREEN concept in cash creation with the power of niches.
How to turn a BORING financial bookalog into cloak and dagger murder mystery. If anyone ever tells you financial advertising is boring, show them this bookalog. “Story selling” MAGIC!
How to run 100,000 ads in print that NEVER fatigue. Likely the ad with the MOST insertions in the history of BIZ-OP.
HIGH TICKET Selling Secrets: Anti-aging, currency trading, MIRACLE pills, legacy programs, cosmetic dentistry, home exercise equipment, gourmet food, travel and MORE!
Case Studies in CATASTROPHE (When the FTC Comes a Knockin’) No point in making a fortune if you’ve got to later trade it in for an “orange jumper.”
Self-defense package my mailman knows by heart. It’s rare when a self-defense or martial arts product crosses solidly into the mainstream. This did.
Ad written on car hood (in 15 minutes) brought in $140 million in a year. Run an ad like this today only if ORANGE is the preferred color in your wardrobe!
World’s Greatest USP & Reason Why “DIRTY Dossier” One of the best retail advertising swipe files you’ll get your hands on.
40 LIFE CHANGING pages that could turn YOU into a fabulous fascination writer... even if you’ve never written one before!
They LAUGHED at him on National TV… till he made a killing in the survival market.
A picture is worth TEN THOUSAND ad insertions. This senior supplement is on FIRE in late 2018. There’s MONEY to be made with this concept for a l-o-n-g time.
2 MAGIC HEADLINES Battle It Out… And the Winner Is… The biz-op headline of the year… for a package that mailed from coast to coast.
$100 BILLION firm’s KILLER Lead Gen Magnets One of the greatest (yet brain dead simple) lead generation discoveries of all time.
SYSTEM for selling $39 commodity products for $397. The blueprints for creating insatiable demand. 200-page “Dirty Dossier.”
And so much more!
How the Kitchen Sink Of Ads will
CHANGE YOUR LIFE in 2019… 2020… and beyond!
One winning ad is worth a thousand pages of theory… now take these five thousand winning ads!
And imagine your computer hard drive LOADED with these fully searchable PDFs in:
ALTERNATIVE HEALTH, WEALTH, SELF-HELP, BIZ-OP, TRADING, RETAIL, BEAUTY & REJUVENATION, FUNDRAISING, CHIRO, DENTAL, REAL ESTATE, EDUCATION… and so much more!
No matter whether you’ve been writing copy for 30 days or 30 years…
No matter if you’re a rookie writer or an A-lister… founder or freelancer…
No matter your industry or specialization… city or country…
Even if you’ve invested a million or more on marketing and advertising resources…
If you sell anything… anywhere…
Then this is the ONE thing that could make all the difference for SYSTEMATICALLY lifting your response rates in 2019 and beyond… because it’s been tested on the backs of the biggest players in direct response… with combined ad spends in the BILLIONS of dollars.
If you stacked this GIANT archive of ads straight up, it’d reach the fourth floor of an office building.
Not especially useful.
But digitize it and grab every one of the 25,000+ keywords out of it… and it becomes…
Your “private search engine” of
history’s greatest advertising… past and present.
It’s the only thing of its kind in the world… and you’ll be privy to secrets 99% of marketers and copywriters will NEVER KNOW.
Over a THOUSAND magalogs and direct mail pieces… and THOUSANDS of print ads… SET YOU UP FOR YEARS… with more winning ideas than any sane man or woman can deploy.
Now COMBINE that with your TITANIUM Level Membership to The Advertising Money Machine: Case Studies in Cash Creation and you’re truly in for a wild… and PROFITABLE ride in 2019.
Once you get hold of The Kitchen Sink… you’ll have more top flight direct mail than you can handle.
Once you activate your membership to The Ad Money Machine… you’ll be in know about what’s going on in direct response NOW.
But perhaps, the biggest advantage you’ll wield is the ability to dig through the treasure trove of winning print advertising.
Because with print, you can capture KILLER ideas in seconds and put ’em to work.
Take the above ad: “Watch Me Lose 125 pounds — a picture at a time.”
You’ve got the idea in 5 seconds flat!
No envelope to open… no 32-page magalog to dig through… no half hour reading sidebars, bullets and offer summaries.
Maybe the ad’s from 1974…
Maybe the product manufacturer went BUST a decade later… because the product name was pronounced the same way as a deadly virus that began sweeping the globe… Ayds.
And maybe today’s weight loss market would be unrecognizable to those marketers of the time…
But the IDEA is a KEEPER… and not just in weight loss.
You can wheel it out in multiple markets.
“Watch my face DE-AGE 20 years — a picture at a time.”
“Watch me regain the flexibility of a teenager — a picture at a time.”
“Watch me pack on 12 pounds of natural muscle — a picture at a time.”
One winning ad is worth a thousand pages of theory.
Now multiply this TIMES 5,000… and that’s the POWER you have at your fingertips.
One quick disclaimer.
We’re NOT in the business of collecting ads here.
(Not even me… even with my plentiful subscriptions, alerts services, software, day trading, memberships, legacy programs and product purchase far and wide.)
No, we’re not in the collection business.
We’re in the IDEA business.
And we’re in the idea business for ONE reason only… and one reason only… so we can PRODUCE.
This banner says it all.
And The Kitchen Sink is all about BOOSTING YOUR productivity (and response!) with ideas most marketers and copywriters will never happen upon.
That’s because most marketers only know what they see in the limited online world they inhabit. The Kitchen Sink catapults you into another class.
How so? Because it’s tested on the backs of print and direct mail PLAYERS… with combined ad spends in the BILLIONS.
And now it’s time to get this out of the way…
So what’s the “small” catch?
I spend thousands each year on customs duties… to say nothing of the cost of products and shipping.
But it’s customs duties that really BUG me.
Take this 7-pager from British Customs.
I love my friends and colleagues across the pond… but it’s no fun getting hammered every time you send a package to the UK.
Send one to Zurich and customs will invoice you. Send the same package to London and it’s FOUR TIMES the cost.
One of my long time customers wrote me yesterday after he read this.
He’s quite the marketing star in the Commonwealth country where he lives.
He wrote: “I’m a bit puzzled. Why would UK or Swiss Customs charge YOU when you send a package to the UK or Switzerland. Very strange!”
I could try explaining to HM Customs and Excise that the USA probably qualified as a Commonwealth country back in 1775, so they should cut me a break.
But I doubt they’d listen.
First, I NEVER allow my customers to pay anything above what they paid for a product, even if it means losing money on a sale and believe me, that happens!
So, if some customs agent somewhere slaps a duty on one of my shipments, they bill FedEx and then Fedex invoices me.
What a business!
Heck, the mighty Boardroom Inc. still does NOT ship books outside the US and Canada. I know because some years ago, I wound up being a shipping intermediary for some of my best customers and closest colleagues abroad, who wanted to order Boardroom’s books.
No more shipments for me, thank you very much!
You get the picture.
So now that I’ve vented…
I’ve set up The Kitchen Sink of Ads in tidily arranged zipped folders for you to download.
As soon as you activate your membership, you can begin downloading the first batch of files in the protected Titanium download hub. The second batch will soon follow.
I’ve even included a printable checklist for you to keep track of everything… and there is a LOT of everything in The Kitchen Sink.
You can download the files in the background while you’re working or away from your desk… and save me a small fortune in tariffs to boot.
Just as long as you’re NOT on a dial up connection… or try downloading The Kitchen Sink on your mobile phone.
What if you had access to 10
(Make that 20!) TIMES the best info available to other marketers and copywriters?
I don’t claim to know it all.
I don’t know anyone who does.
But I’m certain of this.
Most marketers and copywriters only know what they see in the limited world of online marketing today.
The reality is the Web is just a baby.
Here’s what’s in store when you harness the power of print and direct mail.
SUPER POWER #1: Bringing the ideas and standards of print and direct mail to online. The history of print and DM eclipses web advertising and the creative standards are usually FAR higher. Better ideas… higher response… more sales!
SUPER POWER #2: Translating winning ideas from one market to another. When you’ve got a winning collection of print and DM it’s far easier to do. (Guess who’s taking the “Watch Me Lose 125 pounds — a picture at a time.” into the anti-aging market?)
SUPER POWER #3: The value of knowing MORE than everyone else. Certain clients used to terrify me after I first hung out my shingle. I thought: “How am I supposed to talk to Client X when he already knows everything… about everything?” It turned out he didn’t. And once you’ve got The Kitchen Sink on your computer… you’ll plug into IRON clad confidence. That’s the power of knowing more.
Is it worth 21 cents a day for your next million dollar idea?
I’ve pulled out all the stops for this Kitchen Sink promo.
I honestly think it’s something you’ll use for the next five years… or longer.
That works out to around 21 cents a day.
That’s one sweetheart deal.
And just like a brand new office tower gives sweetheart deals to its anchor tenants, I’m looking for a few good journeymen (and women!) like YOU… who will come with me on this voyage.
Won’t you join me?
One quick disclaimer.
If you’re after a website with fancy design, you should pass on this. But if you’d like an arsenal of advertising ideas you can use to make your advertising make you MORE MONEY, I’d love to have you.
After all, it’s called The Advertising Money Machine.
Whether it’s a spanking new DM package, the weekly “Magic Subject Lines” or a fresh “Case Study in Cash Creation,” you never know when your next BIG advertising idea will HIT!
Maybe in the shower… or while you’re stopped in traffic… or maybe while you’re asleep.
Because the more you feed your conscious mind these powerful ideas, the more you’ll engage your subconscious mind to come up with…
Lord knows, writing a sales letter — sometimes even a simple email — can be excruciating when you get stuck.
And a world class procrastinator like me needs ALL the help he can get, when it comes to inspiring advertising ideas to keep me moving forward.
The only security you and I will ever have is our ability to produce.
And if you’re in marketing, it’s your winning ideas that will produce for you. You’ll have more than you can ever use.
Join me on this journey through the annals of winning advertising and grab a hold of The Kitchen Sink of Money Making Ads while you’re at it.
Yours for bolder response,
(The world’s most obsessed ad archivist)
P.S. I’ve got a couple of FAST ACTION bonuses waiting for you. Activate your Titanium Membership NOW and let the profit pulling adventures begin.
“Lawrence. The truth is I lied ! A few days ago when I messaged you that I had already made the price of admission (7500usd) by just reading half of your direct mail masterpiece well let’s just say it was 10 times that. I thank the Lord for having rediscovered you again.”
(Peter Nicholas, Australian serial entrepreneur and world beating health & beauty brand builder)
“Thanks to your guidance, my business is booming. I literally have more clients than I can handle.”
(Financial copywriter, received 1/18/13. Awaiting permission to use his name.)
“I love receiving packages from you. You’re like a Direct-Response Santa.”
(Dr. Karl Blanks, Chairman and Co-Founder of Conversion Rate Experts with clients including: GE, Lloyds, Apple, Google, Facebook, Amazon, Sony, Vodafone and PayPal)
“If I told you how many times I made my investment back I would lose all credibility.
Lawrence, I really have to thank you for your very clever and powerful marketing tool. The tool responsible for our surge in sales!
Every company — direct response or not — should get their hands on it. If you don’t make at least 25 times or more on your investment I don’t think you opened the package and followed the step by step instructions.
(Direct response founder, Anonymous)
“God, Lawrence, I really appreciate your stuff, so here’s a testimonial:
If you want to succeed gloriously in this business (assuming you have any talent, of course) sit down for a month and read, learn and practice the principles you unearth in this treasury of great stuff. Marvelous!”
(Drayton Bird, Direct marketing legend, London)
“You’re one crazy dude to do all this work, but until you get therapy, I’ll take advantage of it with glee!”
(Dr. Jack Booman, Leading Chiro copywriter, Spring Grove, Minn.)
“As a marketing enthusiast and dedicated student of the craft, I’m constantly searching for valuable insight and information. And once I found YOU (many years ago) I felt like I had finally found what I was looking for.
I was right.
Since that day, EVERY marketing strategy, sales system, retention model, acquisition model, process, advertisement, etc., that I have executed started with FIRST referencing one or more elements from you, your website, or your partners. From my own house ads to ads for my clients, the foundation of everything I have done began with listening to your teachings, or the teachings of those that you reference/endorse. Dead or alive.
I now own and operate a successful digital ad agency with over 50 employees (give or take a few employees depending on economics 😉 and feel as though I owe you more than a bit of gratitude for my success.
(Digital agency founder, received 1/7/14, prefers anonymity)
“I get loads of emails from online marketers looking to sell me stuff to improve my marketing, but I trust Lawrence to deliver quality every time.”
(Jamie Sylvian, London)
“By the way, Lawrence, I should thank you directly…
Back in early November, Michael Masterson and I gave a speech at the AWAI Copy Bootcamp in Delray that dealt, in part, with the value of focusing on one theme rather than many in headlines and leads.
And the example I threw into our Powerpoint came directly from your website (attributed) where you compared two products for better vision. Naturally, I don’t remember much about the convoluted example. But the better version came from Gene S., “Your Eyes Can Heal Themselves…”
I don’t know where you find this stuff, but the examples were invaluable at making a strong point quickly.
I hope some of the 300-400 people present took my advice during the talk and went looking for your site.”
(John Forde, A-List copywriter and Parisian)
“Lawrence is the world’s greatest direct response researcher.”
(Gary Bencivenga, Copywriting legend)
This is REALLY GOOD STUFF! Also, GREATLY, appreciate the fact that you blew up the examples and published them in a Tabloid format.
Not everyone would go to the expense of doing that, but its the BEST way to see these examples. Thanks, AGAIN, for making this course available.
(Real estate marketing guru, Name withheld)
“Your manual has been instrumental in me writing an ad that generated over $20,000 in just two weeks, so cudos to you Lawrence.”
Dr. Ivan Carney, Temecula, CA
“My jaw is literally black and blue from hitting the floor over and over again as I got to see the techniques you’ve uncovered. I never dreamed many of these things were even possible, let alone how easy you’ve made them. The word ‘miraculous’ comes to mind.”
(Ken McCarthy, System Seminar Founder)
“If you want to learn what it really takes to sell – well, every single thing he shows has a lesson. I got two ideas this morning for something I am working on, which is actually a get-rich-slowly-but-surely educational service for marketers.”
(Drayton Bird, David Ogilvy said of him: “Drayton Bird knows more about direct marketing than anyone in the world.”)
“I want to take a moment to thank you for providing these updates. You are one of those rare marketers who supports his customers LONG after the sale.
(Karl Barndt, Kuncketown, Penn.)
“I want to thank you very much for coming out to Paradise Valley. It was a great day together with you. We very much appreciate your deep knowledge, insight and love and passion for the history and present of our industry.”
(Norman Rentrop, Founder Rentrop Verlag and one of Europe’s biggest direct marketers)
“Lawrence, you are probably the most dedicated direct response scholar I’ve ever met.”
Tony Flores, Financial Copywriter and longtime #1 to Clayton Makepeace
“I think you’re a genius.”
(Christian Godefroy, European direct response legend)
“I saw you on the Gary Bencivenga retirement DVDs that I purchased. Great publicity for you.
I have to tell you, combining Gary’s wisdom with your swipe files is a lethal weapon.
Confidentially, because I’m not a braggart (in fact, you’re the first person I’ve told this to), my design partner and I have beaten A-list, world-class copywriting and design competition – 4 straight times. That’s how much I’ve benefited from–and appreciate – your material.”
(Rich Silver, Crow Moon Marketing, Dahlonega, GA )
“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”
(John Forde, Paris)
“If Lawrence has got a product for sale, you should get it!”
(Marty Edelston, Direct response legend and Founder of Boardroom Inc.)
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